Surakshaks of India – Raksha Bandhan 2020

Birla TMT Steel pays tribute to the Surakshaks of India for Raksha Bandhan 2020

To celebrate and present gratitude to the COVID Warriors, Birla TMT Steel organized ‘Surakshaks of India’ a CSR Activity wherein Birla TMT Steel invited citizens across India to share video messages presenting their gratitude and paying their respect to the COVID Warriors i.e. Doctors, Police Force and Army ForceAll Posts for the festival of ‘Raksha Bandhan’ i.e. 3rd August 2020.

People across participated appreciated this initiative and participated in full vigor. People across India panning across Various Ethnicities, Cultures, Cities, Villages and States of India and belonging to various age groups, genders and occupations. 

The top 10 Best Messages received from hundred of messages, Birla TMT Steel compiled a Big Video Message for the Surakshaks of India and published on its social profiles, youtube channel. The winners were also sent a surprise gift at their places as a small gesture of thank you from Birla TMT Steel. 

Why ‘Surakshaks of India’? 

The year 2020 has seen and suffered a lot. The Corona Warriors, the front line workers made sure that people across World are safe inside their homes and least affected with the Pandemic – COVID-19. Birla TMT Steel took this initiative on the auspicious occassion of Raksha Bandhan 2020 to do a small part for the Surakshaks and gather the entire Nation to wish them and pray for their long and healthy lives. 

A Brief about the Company

Birla TMT Steel – Apne Desh Sa Mazboot is a TMT Manufacturing Company offering superior quality products and has emerged to be Engineer’s First Choice that can be trusted by them. When it comes to trustworthy construction material for buildings, our mind focuses on BIRLA TMT STEEL which offers a complete package of assistance in technology, quality and consistency for all our products. 

Conclusion:

Today’s consumers are highly attuned to whether the brands they prefer are “responsible” citizens in the world, or not. Effective corporate social responsibility gives you the power to stand out in today’s saturated market, and connect with your customers on a level that ensures long-term loyalty, and potentially even brand advocacy.